Where to Buy Jacques Marie Mage in NYC

The short answer: you can buy Jacques Marie Mage in NYC at Petite Optique, an independent optical boutique at 40 Union Square East in Manhattan. We stock a rotating selection of JMM frames, fit them to your face in person, and handle prescription lenses in-house. If you want the longer answer, including why this particular brand deserves an in person visit, keep reading.

What makes Jacques Marie Mage different

Jacques Marie Mage is the work of Jerome Mage, a French designer who built the brand in Los Angeles. The frames pull from a specific set of references: La Belle Epoque, Art Deco, old Hollywood, and the American West. The result is eyewear with real presence, thick dense acetate, strong brows, and metal details you can feel.

The detail that sets JMM apart from nearly everyone else is scarcity by design. Frames are produced in limited, numbered runs. When an edition sells through, it is gone. Combine that with precious metal hardware, engraved rims on the metal styles, and dense hand finished acetate, and you get frames that behave more like collectible objects than like commodity eyewear.

Why buying JMM in person beats ordering online

Three reasons. First, fit. JMM acetate is thick and substantial, which is part of the appeal, but it means the frame has to sit correctly from day one. A proper fitting checks the bridge against your nose, sets the temple bend behind your ears, and balances the weight so a bold frame feels solid instead of heavy. Small alignment issues that would be invisible on a thin wire frame are magnified on an eight millimeter acetate.

Second, authenticity. Limited production and strong resale demand make JMM a frequent target for fakes and gray market listings. Buying from a stocking retailer means the edition number, the packaging, and the frame itself are exactly what they claim to be.

Third, lenses. A frame at this level deserves lens work to match. We cut and fit prescription lenses in-house, matched to the frame and to how you actually use your glasses.

What to expect on price

Jacques Marie Mage sits at the premium end of independent eyewear, and honestly, it should. You are paying for limited numbered production, dense Japanese made acetate, and hardware details most brands skip. Pricing varies by model and edition, and some limited pieces run meaningfully higher than the core line. We are upfront about it in-store: before anything is ordered, you will know exactly what the frame and lenses will cost.

JMM models you can try at the shop

Our selection rotates as editions sell through, but the Jacques Marie Mage models we currently list include:

• Chelsea and Ava, bold acetate shapes with the unmistakable JMM profile
• Delage, Earl, and Flynn, offered in a wide range of edition colorways
• Varda and Candy, softer silhouettes with the same dense construction
• Johnny Cash by JMM, a classic crooner shape with a strong brow and signature precious metal details
• The Last Frontier titanium series, including Deaver, Worland, and Labarge, with finely engraved rims, arrowhead temple motifs, and thunderbird cameos inlaid with hand shaped gemstones

Because runs are numbered and limited, availability genuinely changes month to month. You can see the current lineup on our Jacques Marie Mage collection page, or ask us what is in the case right now.

Visit us in Union Square

Petite Optique is at 40 Union Square East, steps from the Union Square subway station. We are an independent shop, which means the person handing you the frame is an optician who can measure, adjust, and fit it properly, not a sales associate working from a script.

If there is a specific Jacques Marie Mage model or colorway you are hunting for, reach out and we will tell you straight whether we have it, can get it, or whether that edition is gone. And if you are still deciding, book an appointment and try a few pairs on. JMM photographs well, but it makes its real argument on your face.